How to get a voice agent?

An excellent voice agent is the key to a flourishing career as a voiceover artist. Of course! There are exceptions to this – and there are likely voice actors out there doing just fine without an agent – but, in the main, a voice agent is the only bridge between you, a terrific voice actor, and high-paying, high profile work. 

Below we’ve outlined the steps to landing a great voiceover agent:

1. Do your research: Research voice agents based in your city. Google “voice agents [your city]”, or if you’re in the UK, Spotlight (https://www.spotlight.com/contacts) lists all of the voice agents. If you’re in another large city, there may be a Spotlight equivalent, check that out! And of course, ASK YOUR FRIENDS who are VO artists who their agents are and if they like them! If they do, you’ll want to email those agents and mention your friend (their client). Make a list of all the agencies that seem like they’d be a good fit for you. 
2. Create a sh*t hot voice reel: To be blunt, there is no point reaching out to voice agents for representation if you do not have a voice reel*. A voice reel is a crucial marketing tool that showcases your voice and acting abilities.  Put together a high-quality demo reel that demonstrates your range and versatility as a voice actor. Make sure to highlight your best work and keep your reel short and to the point.
   
   *If you don’t yet have a reel, we highly recommend you make one with us! That’s our speciality. We’ve made reels for actors represented by Yakety Yak, Voice Squad, and Mighty Mouth, to name a few! But do your own research and make your reel with someone you feel comfortable with and trust. 
3. Email the agents your reel: Once you’ve got your list of agents and your dazzling reel, it’s time to reach out to the agents/agencies you’d be happy to work with via email or their online submission portal. Be brief! Introduce yourself and provide a link to your demo reel (download our Voice Agent email template HERE). Be sure to follow the agency’s submission guidelines and include any additional information or materials they may request.
4. Follow up: If you don’t hear back, send a polite follow-up email after a few weeks. Remember to be patient and respectful. If they’re a good agent, they’re very busy and they won’t take on new clients lightly. 
5. Reignite: if at first you don’t succeed, try again! You’re allowed to reach out to agents who either rejected you or you didn’t hear back from in 6-12 months, just make sure you have something new to tell them. This could be a new show you’re working on, invite them to it, you’ve revamped/upgraded your voice reel which they might be interested in. Let them know what you’ve been working on–never just sending the same email.

While you wait

• Hone your craft: Tune your ear and keep your voice warm. Get some vocal coaching to understand your relationship with your voice. If you can’t afford a vocal coach, there’s loads you can listen to and mimic, record on your phone to listen back to etc.  We’ve outlined a handful of simple exercises to keep you at the top of your game HERE. 
• Get to work without an agent: While an agent is often the key to the high-earning voiceover gigs, it is possible to work without one. We have outlined five ways you can get working as a voice artist without an agent HERE.

Remember, connecting with a voice agent takes time, effort, and persistence. Keep honing your craft, building your portfolio, and reaching out to agencies, and eventually, you’ll find the right agent who can help you take your voice acting career to the next level.